Are there seasonal trends? Is your account growing year on year? As Pinterest is such a long term platform minor peaks and troughs don’t really matter – it’s all about the long term and if your account is showing overall growth, don’t be worried about a seasonal dip. Check your Pinterest analytics against the same time period last year. This means less people on Pinterest so less eyes on your content. This year, more than ever, people are making the most of the summer and spending less time online. Pinterest usually suffers a “summer slump” after 4 July when people start to go on holiday and spend more time outdoors. Kids are off school and people are off on their holidays. Now lockdown is over for many countries and people are able to travel again, there are less users online as they’re out living their best lives.Īs I write this, it’s summer in the UK. With people in lockdown or isolation, they turned to Pinterest to inspire them and to plan for when they were free. Pinterest saw huge growth as a result of the pandemic. Pinterest quickly reinstated everyone, but some accounts have taken longer to recover from this than others. In July 2021 there was a super massive glitch which saw thousands of perfectly well-behaved accounts being suspended for spammy behaviour. This is a good thing though, as you can clearly see how well your content is performing and it’s not blurred by other users content.
As it’s counting less pins, the numbers are generally down. From January 2021 the impressions are for your pins only, i.e. Your Impressions used to include impressions from all the pins you saved, whether they were yours or someone else’s.
In January 2021 Pinterest changed the way it reported it’s analytics.
Here are five reasons your Pinterest account might be suffering. It happens to most accounts at some point, and there are many reasons why this could be happening. If your Pinterest views are down the first thing to do is not panic. What To Do When Your Pinterest Views DropĪugPinterest Tips Wondering “why are my Pinterest views going down”? Here are 5 reasons why your Pinterest views are down and what to do when your Pinterest views drop!
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